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ESC: Understanding Net Zero – a consumer perspective
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New research by Energy Systems Catapult has found that while 75% of people believe climate change is a serious threat, they are still unclear as to which activities in their lives emit carbon – with only 49% realising natural gas heating contributes to carbon emissions.
As part of the Innovating to Net Zero project that recently modelled 100s of potential pathways to achieve 2050 carbon targets – over 2,000 people were surveyed and focus groups conducted to understand public attitudes, including:
Perceptions of climate change, its severity and what activity contributes to it
Attitudes towards low carbon technologies and behaviours in heating, diet and transport
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